Presented by: Anne Marie Smith – Principal Consultant and Director of Professional Certification, Alabama Yankee Systems, LLC and DATAVERSITY

Assimilating data stewardship into an organization’s culture can be challenging. Most organizations that implement a data governance program use data stewards, but many are struggling to establish the right culture and organizational habits. During this session, we will explore how adopting certain best practices for communication can help the organization integrate data stewardship into their operations and how certain socialization techniques can support the development of a robust culture of stewardship for the organization’s data assets.

Topics include:

• The differences between communication and socialization, and the value of each to a thriving data governance program
• Primary communication activities for data stewards
• Measuring communication success for data stewardship
• Communication and socialization challenges for data stewardship – and some solutions